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Ngôn ngữ : Vietnamese Nghề nghiệp : QR19336 - Manager, Consumer Research & Insights | Qatar Airways | Doha
Chi tiết Công ty : Qatar Airways
Quốc gia: Qatar
Thành phố: Doha, Qatar
Trách nhiệm Reporting to the Senior Manager, Digital Innovation, you will be responsible for handling the consumer research section of the marketing department to include planning, researching, collecting and assessing accurate consumer behaviour and competitive data to ensure proficiency in planning offline and online marketing activities adequate to our target segment’s profile, lifestyle and attributes. You will be responsible for working ethically in a dynamic working environment with a team spirit and high level of competence. Specific accountabilities include: * In collaboration with line manager, responsible for managing the research section of the marketing department with high level of professionalism. * Deploy the necessary efforts and practices with internal and external resources to ensure the collected data is clear, authentic, and reliable and professionally contribute to the strategic marketing planning processes. * Pick and lead the best practices and methodology to conduct research, collect data, assess result and findings, and present insights & recommendations. * Oversee research planning and findings to ensure expected Return on Investment (ROI) is delivered, and the most insightful results are utilised for the benefits of the airline’s marketing strategy and plans. * Conduct, in liaison with external and internal parties and under the supervision of the line manager, market research and extract the necessary insights to measure consumers’ behaviour and expectations, digital media consumption habits, and ensure maximum effectiveness in all major digital marketing initiatives. * Sustain a consistent search methodology to keep the marketing team up-to-date with recent trends and evolvement in the aviation industry.  
Yêu cầu kỹ năng To be successful in this role, you will need a minimum of five years of experience combined with a Bachelors level qualification in Marketing or a related field.  You should have a strong understanding of recent marketing trends and environments and be well versed in consumer research methodology development, deployment and assessment. Prior experience working in a multinational company (preferably an airline) would be well regarded.    Notes: 1. Resume / CV 2. Copy of Highest Educational Certificate 3. Copy of Passport
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 Vietnamese
QR19336 - Manager, Consumer Research & Insights | Qatar Airways | Doha ,
research methodology consumer digital insights trends findings recent external section behaviour practices conduct
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Nghề nghiệp

QR19336 - Manager, Consumer Research & Insights | Qatar Airways | Doha


Ngôn ngữ công việc

English


Chi tiết việc làm
Loại công việc: Chưa được xác định

Mức lương Chưa được xác định

Quốc gia: Qatar

Thành phố: Doha

Trách nhiệm
Reporting to the Senior Manager, Digital Innovation, you will be responsible for handling the consumer research section of the marketing department to include planning, researching, collecting and assessing accurate consumer behaviour and competitive data to ensure proficiency in planning offline and online marketing activities adequate to our target segment’s profile, lifestyle and attributes. You will be responsible for working ethically in a dynamic working environment with a team spirit and high level of competence.

Specific accountabilities include:

* In collaboration with line manager, responsible for managing the research section of the marketing department with high level of professionalism.
* Deploy the necessary efforts and practices with internal and external resources to ensure the collected data is clear, authentic, and reliable and professionally contribute to the strategic marketing planning processes.
* Pick and lead the best practices and methodology to conduct research, collect data, assess result and findings, and present insights & recommendations.
* Oversee research planning and findings to ensure expected Return on Investment (ROI) is delivered, and the most insightful results are utilised for the benefits of the airline’s marketing strategy and plans.
* Conduct, in liaison with external and internal parties and under the supervision of the line manager, market research and extract the necessary insights to measure consumers’ behaviour and expectations, digital media consumption habits, and ensure maximum effectiveness in all major digital marketing initiatives.
* Sustain a consistent search methodology to keep the marketing team up-to-date with recent trends and evolvement in the aviation industry.

 

Yêu cầu kỹ năng
To be successful in this role, you will need a minimum of five years of experience combined with a Bachelors level qualification in Marketing or a related field.  You should have a strong understanding of recent marketing trends and environments and be well versed in consumer research methodology development, deployment and assessment. Prior experience working in a multinational company (preferably an airline) would be well regarded. 

 

Notes:

1. Resume / CV
2. Copy of Highest Educational Certificate
3. Copy of Passport


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P.O.Box 22550 Doha, Qatar, Qatar
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Trang web: Địa chỉ Email:
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About Qatar Airways
As the Middle East’s only 5-star airline and one of the world’s fastest growing carriers, Qatar Airways is dedicated to excellence in safety and customer service in the air and on the ground. We apply this same philosophy to our people, providing diverse career opportunities and continual development.
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