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Language : English Job title : Marketing Automation Specialist
Company details : IATA
Country: Switzerland
City: Amsterdam
Responsibilities: About the team you are joining IATA's marketing team consists of 9 professionals with different cultural backgrounds who are based in Geneva, Switzerland and Montreal, Canada. The team is passionate about digital marketing campaigns that are effective, and is driven to demonstrate marketing's contribution to the top line of IATA's commercial portfolio and the ROI of its marketing campaign. What your day would be like Reporting to the Assistant Director Marketing, the incumbent will provide analytical and operational support in executing the marketing strategy and plan for the entire portfolio focusing on marketing automation. Collaborating with product teams, the marketing managers and the AD Marketing, the candidate will proactively implement marketing automation campaigns that help meet annual product revenue targets. The candidate will contribute to building the sales pipeline by targeting the appropriate audience both inside and outside the aviation industry via automated digital marketing campaigns. We would love to hear from you if ...you find the following responsibilities exciting: Generate leads for the sales teams as well as conversion in IATA's eCommerce systems by supporting design and execution of email, video, social media marketing campaigns; Design and execute marketing automation campaigns that demonstrate direct revenue impact; Create messages including design and copy for use in lead generation and conversion campaigns. Set up automated campaigns with the objective to nurture leads and develop them through the marketing funnel. Collaborate with internal and external creative suppliers including copywriters, graphic designers, video designers, etc. Contribute to building the sales pipeline by assisting the lines of business to identify and target the appropriate audience both inside and outside the aviation industry in close coordination with the marketing managers; Analyze campaign results and apply learnings to future campaigns; develop specialized knowledge about the right marketing automation tactics for various marketing objectives and products and advise marketing managers accordingly; Research industry trends and identify sales opportunities in co-ordination with the marketing and sales team; Support stakeholders in bringing to market new products and services; Handle ad-hoc requests for marketing support from stakeholders as needed. Travel Required: N Diversity and Inclusion are one of our key priorities and we want to role model it. We are committed to building a team that represents a variety of backgrounds, perspectives and skills in which you can contribute at your best and be who you are. The more inclusive we are, the better we will be able to thrive to represent, lead and service the airline industry. If there is anything we can do to create a more comfortable interview experience for you, please let us know. Learn more about IATA’s role in the industry, our benefits, and the team at iata/careers/. We are looking forward to hearing from you!
Required skills: The ideal candidate will have marketing experience, preferably B2B, especially in digital marketing. Please apply at: https://iata.csod.com/ux/ats/careersite/1/home/requisition/638?c=iata
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Marketing Automation Specialist ,
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Job title

Marketing Automation Specialist


Job language

English


Job details
Employment type: Full Time

Salary range: Not specified

Country: Canada

City: Montreal

Responsibilities:
About the team you are joining

IATA's marketing team consists of 9 professionals with different cultural backgrounds who are based in Geneva, Switzerland and Montreal, Canada. The team is passionate about digital marketing campaigns that are effective, and is driven to demonstrate marketing's contribution to the top line of IATA's commercial portfolio and the ROI of its marketing campaign.

What your day would be like

Reporting to the Assistant Director Marketing, the incumbent will provide analytical and operational support in executing the marketing strategy and plan for the entire portfolio focusing on marketing automation.

Collaborating with product teams, the marketing managers and the AD Marketing, the candidate will proactively implement marketing automation campaigns that help meet annual product revenue targets.

The candidate will contribute to building the sales pipeline by targeting the appropriate audience both inside and outside the aviation industry via automated digital marketing campaigns.


We would love to hear from you if
...you find the following responsibilities exciting:

Generate leads for the sales teams as well as conversion in IATA's eCommerce systems by supporting design and execution of email, video, social media marketing campaigns;

Design and execute marketing automation campaigns that demonstrate direct revenue impact;

Create messages including design and copy for use in lead generation and conversion campaigns.

Set up automated campaigns with the objective to nurture leads and develop them through the marketing funnel.

Collaborate with internal and external creative suppliers including copywriters, graphic designers, video designers, etc.
Contribute to building the sales pipeline by assisting the lines of business to identify and target the appropriate audience both inside and outside the aviation industry in close coordination with the marketing managers;

Analyze campaign results and apply learnings to future campaigns; develop specialized knowledge about the right marketing automation tactics for various marketing objectives and products and advise marketing managers accordingly;

Research industry trends and identify sales opportunities in co-ordination with the marketing and sales team;
Support stakeholders in bringing to market new products and services;

Handle ad-hoc requests for marketing support from stakeholders as needed.
Travel Required: N

Diversity and Inclusion are one of our key priorities and we want to role model it. We are committed to building a team that represents a variety of backgrounds, perspectives and skills in which you can contribute at your best and be who you are. The more inclusive we are, the better we will be able to thrive to represent, lead and service the airline industry. If there is anything we can do to create a more comfortable interview experience for you, please let us know.

Learn more about IATA’s role in the industry, our benefits, and the team at iata/careers/. We are looking forward to hearing from you!

Required skills:

The ideal candidate will have marketing experience, preferably B2B, especially in digital marketing.

Please apply at:

https://iata.csod.com/ux/ats/careersite/1/home/requisition/638?c=iata



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Introduction
Welcome to IATA Human Capital

At IATA, we are putting our people at the centre of the business agenda. Over the past few years, the air transport industry has met several challenges. In order to ensure its success, it had to simplify the way it does business.

In that context, IATA is looking for people who:

* Can adapt quickly to a changing environment
* Are team players
* Are results-oriented
* Value excellence in customer-service

At IATA, we are working hard at providing our employees with a great working and learning environment. Here are some of our Human Capital priorities for 2007:

* Reviewing our organisational structure creatively and professionally
* Attracting, selecting and retaining the best employees
* Helping our employees go through changes by increasing our focus on management development and improving our internal communications
* Maintaining a results-driven corporate culture by directly measuring achienvements against accountabilities and behaviours.

As some of our Members and partners, we have gone through an extensive re-engineering of the ways we manage our staff.

In 2003, we introduced new staff selection process, performance assessment and rewards systems.

In 2004, we improved our structure to make IATA a well-integrated organisation by introducing the matrix model. Our goal was to facilitate cross-divisional collaboration and circulation of best practices.

In 2005, we reviewed our organisational design to reduce the number of layers and broaden the span of control. Additionally, we developed a dynamic sales organisation and culture.

In 2006, we consolidated European regional offices into one unique hub and drove staff development from simply training to focus on a leadership & learning role.

Also, in cooperation with Dr. Noel Tichy of the University of Michigan School of Business, we have successfully launched the IATA Change Leadership (ICL) and the IATA Leadership Development Programme (ILDP), which act as incubators for preparing the next generation of IATA leaders.

Additionally, the IATA Internship Programmes (IIP) allows us to attract and develop - on a worldwide basis - the best among young talents interested in joining the air transport industry.
If you share our values and are up to the challenge, please visit our Career section to find out about our job opportunities or submit your application for the Internship programme.
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