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Language : English Job title : QR19327 - Senior Manager, Digital Innovation | Qatar Airways | Doha
Company details : Qatar Airways
Country: Qatar
City: Doha, Qatar
Responsibilities: Reporting to the Vice President Commercial Marketing, Media and Digital Innovation, will be responsible for developing, supervising and executing a well-defined global digital marketing strategy and innovation plan aligned to the QR’s vision and strategy. Responsible also for coaching the digital team with an efficient leadership skills and ensure digital innovative ideas and practices are encouraged and applied across the airline’s network and offices. Specific accountabilities include: * In collaboration with line manager, Head Office and Regional offices, responsible for creating, developing, implementing and measuring the success of a comprehensive digital marketing & innovative programme that will enhance the Organisation’s brand reputation and image and contribute to its revenue target * In coordination with brand and creative services team, external resources and regional marketing managers, develop and execute in the most efficient manner QR’s digital campaigns across all market. * Develop short and long-term budgets for digital marketing projects, monitor progress, ensure adherence to approved Procurement guidelines and evaluate performance and return on investment (ROI). * Research and develop the airline digital and innovation strategy and oversees its execution plan across all network * Oversee all head office and regional commercial marketing digital plans to ensure expected Return  on  Investment (ROI)  is delivered,  and  that the respective digital budgets are utilised cost-effectively as per the department’s guidelines * Ensure consistent application of Corporate brand guidelines across all digital marketing activities and seek necessary approvals from VP , SVP in conjunction with the GCEO * Conduct, in liaison with external and internal parties, market research and extract the necessary insights to measure consumers’ behaviour and expectations, digital media consumption habits, and ensure maximum effectiveness in all major digital marketing initiatives.
Required skills: To be successful in this role, you will need a relevant Bachelors qualification combined with at least seven years of experience in digital marketing. You should have a strong understanding of digital and technology environments and be digitally creative in order to enhance the overall output of advertising campaigns.  An ability to work effectively with digital marketing agencies is required.   Notes: 1. Resume / CV 2. Copy of Highest Educational Certificate 3. Copy of Passport
QR19327 - Senior Manager, Digital Innovation | Qatar Airways | Doha ,
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QR19327 - Senior Manager, Digital Innovation | Qatar Airways | Doha ,
digital across brand strategy guidelines innovation regional external creative investment effectively research budgets campaigns offices
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Job title

QR19327 - Senior Manager, Digital Innovation | Qatar Airways | Doha


Job language

English


Job details
Employment type: Not Specified

Salary range: Not Specified

Country: Qatar

City: Doha

Responsibilities:
Reporting to the Vice President Commercial Marketing, Media and Digital Innovation, will be responsible for developing, supervising and executing a well-defined global digital marketing strategy and innovation plan aligned to the QR’s vision and strategy. Responsible also for coaching the digital team with an efficient leadership skills and ensure digital innovative ideas and practices are encouraged and applied across the airline’s network and offices.

Specific accountabilities include:

* In collaboration with line manager, Head Office and Regional offices, responsible for creating, developing, implementing and measuring the success of a comprehensive digital marketing & innovative programme that will enhance the Organisation’s brand reputation and image and contribute to its revenue target
* In coordination with brand and creative services team, external resources and regional marketing managers, develop and execute in the most efficient manner QR’s digital campaigns across all market.
* Develop short and long-term budgets for digital marketing projects, monitor progress, ensure adherence to approved Procurement guidelines and evaluate performance and return on investment (ROI).
* Research and develop the airline digital and innovation strategy and oversees its execution plan across all network
* Oversee all head office and regional commercial marketing digital plans to ensure expected Return  on  Investment (ROI)  is delivered,  and  that the respective digital budgets are utilised cost-effectively as per the department’s guidelines
* Ensure consistent application of Corporate brand guidelines across all digital marketing activities and seek necessary approvals from VP , SVP in conjunction with the GCEO
* Conduct, in liaison with external and internal parties, market research and extract the necessary insights to measure consumers’ behaviour and expectations, digital media consumption habits, and ensure maximum effectiveness in all major digital marketing initiatives.

Required skills:
To be successful in this role, you will need a relevant Bachelors qualification combined with at least seven years of experience in digital marketing. You should have a strong understanding of digital and technology environments and be digitally creative in order to enhance the overall output of advertising campaigns.  An ability to work effectively with digital marketing agencies is required.  

Notes:

1. Resume / CV
2. Copy of Highest Educational Certificate
3. Copy of Passport


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Qatar Airways
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Qatar Airways Not Specified
Address: Country:
P.O.Box 22550 Doha, Qatar, Qatar
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Introduction
About Qatar Airways
As the Middle East’s only 5-star airline and one of the world’s fastest growing carriers, Qatar Airways is dedicated to excellence in safety and customer service in the air and on the ground. We apply this same philosophy to our people, providing diverse career opportunities and continual development.
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