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Jazykové dovednosti : Čeština Název práce : Marketing Specialist
Informace o společnosti : IATA
Země Switzerland
Město Amsterdam
Náplň práce: Generate leads for the sales teams as well as conversion in IATA's eCommerce systems by supporting design and execution of email, video, social media marketing campaigns; Execute digital marketing campaigns that demonstrate direct revenue impact; Create of messages including design and copy for use in lead generation and conversion campaigns. Set up automated campaigns with the objective to nurture leads and develop them through the marketing funnel. Collaborate with internal and external creative suppliers including copywriters, graphic designers, video designers, etc. Contribute to building the sales pipeline by assisting the lines of business to identify and target the appropriate audience both inside and outside the aviation industry; Analyze campaign results and apply learnings to future campaigns; develop specialized knowledge about the right tactics for various marketing objectives and products and advise marketing managers accordingly. Research industry trends and identify sales opportunities in co-ordination with the marketing and sales team; Support stakeholders in bringing to market new products and services. Handle ad-hoc requests for marketing support from stakeholders as needed. Qualifications: Bachelor’s degree, preferably in marketing or business; Two to five years of work experience, ideally in B2B marketing ; Must be energetic and eager to explore new marketing opportunities/techniques/tools ; Must have project management skills and be able to manage several campaigns simultaneously with multiple deadlines each; Must be highly proficient in English and customer-focused, able to write copy that will result in high reader interaction rates; Needs to be commercially-minded and proactive in driving stakeholders to execute marketing strategies Excel proficiency, knowledge of HTML design, and familiarity with marketing automation tools - specifically Pardot - are a must. ------------------------- At the heart of IATA are our Values and Behaviors. We all have different personalities, styles and areas of expertise, but you’ll recognize us by the consistent way we act and behave in line with our Values and Behaviors. We are looking for people who bring them to life in everything they do – they are: * Act with integrity and uphold our standards * Think strategically in support of the global big picture * Partner and manage to create high performing teams * Putting people first by acting with a simple human touch Here at IATA we are proud of being a Diverse & Inclusive Organization – we have people from all over the world working in our offices, and we extend this to our recruiting practices. We are a meritocratic organization and an equal opportunity employer.
Požadované znalosti/dovednosti: Reporting to the AD Marketing, the incumbent will provide analytical and operational support in executing the marketing strategy and plan for the entire portfolio focusing on marketing automation. The ideal candidate will have marketing experience, preferably B2B, especially in digital marketing. Collaborating with product teams, the marketing managers and the AD Marketing, the candidate will proactively implement marketing campaigns that help meet annual product revenue targets. The candidate will contribute to building the sales pipeline by assisting the lines the marketing managers identify and target the appropriate audience both inside and outside the aviation industry via automated digital marketing campaigns.
Marketing Specialist ,
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Marketing Specialist ,
campaigns sales digital identify managers stakeholders iata appropriate audience target organization inside outside automation lines
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Název práce

Marketing Specialist


Vyjmout jazyk

English


Podrobnosti o práci
Typ zaměstnaneckého poměru: Nespecifikováno

Platové zařazení Nespecifikováno

Země Canada

Město Montreal

Náplň práce:
Generate leads for the sales teams as well as conversion in IATA's eCommerce systems by supporting design and execution of email, video, social media marketing campaigns;
Execute digital marketing campaigns that demonstrate direct revenue impact;
Create of messages including design and copy for use in lead generation and conversion campaigns. Set up automated campaigns with the objective to nurture leads and develop them through the marketing funnel.
Collaborate with internal and external creative suppliers including copywriters, graphic designers, video designers, etc.
Contribute to building the sales pipeline by assisting the lines of business to identify and target the appropriate audience both inside and outside the aviation industry;
Analyze campaign results and apply learnings to future campaigns; develop specialized knowledge about the right tactics for various marketing objectives and products and advise marketing managers accordingly.
Research industry trends and identify sales opportunities in co-ordination with the marketing and sales team;
Support stakeholders in bringing to market new products and services.
Handle ad-hoc requests for marketing support from stakeholders as needed.

Qualifications:

Bachelor’s degree, preferably in marketing or business;
Two to five years of work experience, ideally in B2B marketing ;
Must be energetic and eager to explore new marketing opportunities/techniques/tools ;
Must have project management skills and be able to manage several campaigns simultaneously with multiple deadlines each;
Must be highly proficient in English and customer-focused, able to write copy that will result in high reader interaction rates;
Needs to be commercially-minded and proactive in driving stakeholders to execute marketing strategies
Excel proficiency, knowledge of HTML design, and familiarity with marketing automation tools - specifically Pardot - are a must.
-------------------------

At the heart of IATA are our Values and Behaviors. We all have different personalities, styles and areas of expertise, but you’ll recognize us by the consistent way we act and behave in line with our Values and Behaviors. We are looking for people who bring them to life in everything they do – they are:

* Act with integrity and uphold our standards
* Think strategically in support of the global big picture
* Partner and manage to create high performing teams
* Putting people first by acting with a simple human touch

Here at IATA we are proud of being a Diverse & Inclusive Organization – we have people from all over the world working in our offices, and we extend this to our recruiting practices. We are a meritocratic organization and an equal opportunity employer.

Požadované znalosti/dovednosti:
Reporting to the AD Marketing, the incumbent will provide analytical and operational support in executing the marketing strategy and plan for the entire portfolio focusing on marketing automation. The ideal candidate will have marketing experience, preferably B2B, especially in digital marketing. Collaborating with product teams, the marketing managers and the AD Marketing, the candidate will proactively implement marketing campaigns that help meet annual product revenue targets. The candidate will contribute to building the sales pipeline by assisting the lines the marketing managers identify and target the appropriate audience both inside and outside the aviation industry via automated digital marketing campaigns.


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IATA
Informace o společnosti
Společnost Vaše jméno
IATA Nespecifikováno
Adressa Země
xxxxxxx Amsterdam, Switzerland
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Úvod
Welcome to IATA Human Capital

At IATA, we are putting our people at the centre of the business agenda. Over the past few years, the air transport industry has met several challenges. In order to ensure its success, it had to simplify the way it does business.

In that context, IATA is looking for people who:

* Can adapt quickly to a changing environment
* Are team players
* Are results-oriented
* Value excellence in customer-service

At IATA, we are working hard at providing our employees with a great working and learning environment. Here are some of our Human Capital priorities for 2007:

* Reviewing our organisational structure creatively and professionally
* Attracting, selecting and retaining the best employees
* Helping our employees go through changes by increasing our focus on management development and improving our internal communications
* Maintaining a results-driven corporate culture by directly measuring achienvements against accountabilities and behaviours.

As some of our Members and partners, we have gone through an extensive re-engineering of the ways we manage our staff.

In 2003, we introduced new staff selection process, performance assessment and rewards systems.

In 2004, we improved our structure to make IATA a well-integrated organisation by introducing the matrix model. Our goal was to facilitate cross-divisional collaboration and circulation of best practices.

In 2005, we reviewed our organisational design to reduce the number of layers and broaden the span of control. Additionally, we developed a dynamic sales organisation and culture.

In 2006, we consolidated European regional offices into one unique hub and drove staff development from simply training to focus on a leadership & learning role.

Also, in cooperation with Dr. Noel Tichy of the University of Michigan School of Business, we have successfully launched the IATA Change Leadership (ICL) and the IATA Leadership Development Programme (ILDP), which act as incubators for preparing the next generation of IATA leaders.

Additionally, the IATA Internship Programmes (IIP) allows us to attract and develop - on a worldwide basis - the best among young talents interested in joining the air transport industry.
If you share our values and are up to the challenge, please visit our Career section to find out about our job opportunities or submit your application for the Internship programme.
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